Victoria Sigitova

Team lead, senior brand designer

Experienced brand designer, team lead (8+ years) in iGaming and e-commerce. Expert in branding, campaigns, design systems and SMM, using AI and illustration to boost creativity and results.

Istanbul and Alanya, remote sigitovavictoria@gmail.com Telegram LinkedIn CV

Skills

Integrating AI-driven workflows into creative processes

Building scalable design systems and visual identities

Driving creativity and strategic thinking across products

Leading multidisciplinary design teams and mentoring creatives

Collaborating cross-functionally with marketing and product teams

Driving design strategy and fostering innovation culture

Translating business goals into impactful design solutions

Adapting quickly to new tools, trends, and market needs

Clients

Rebranding

NDA, details upon call

Task: Develop a rebranding based on the brand strategy and research, showcase it across key touchpoints, and build a unified style structure (guidelines, templates).
What I did: Analyzed competitors, brand strategy, defined rebranding goals.
Created 4 detailed concepts (visual style).
Pitched concepts, 2 finalized with design and marketing teams.
Refined the final concept.

MrBit banner: a woman in purple holding a phone

3 000+figma slides

MrBit OOH banner with a laughing woman wearing a crown — OOH banners

Bus wrapped in MrBit branding on a city street — Bus branding

Digital OOH poster: a prize wheel on a phone — Digital OOH banners

Digital OOH poster: football players in a phone screen

20min

Concept creation time, down from 3 hours, with flexible prompt systems (20 to 40 minutes)

-52%

Approval time, with an AI-powered process

50%+

Time reduction in promo production, after moving the team from Photoshop to Figma

Designers in the promo marketing team, mid and senior

Updated visual

Unified design system and consistent branding across markets
Found a stronger AI alternative to Midjourney for visuals
Team of 12 designers now works within shared Figma templates and standards
SMM managers pull ready creatives directly from Figma, organized by GEO and publication date

Faster campaign launches, improved creative quality, and stronger brand perception across markets.

Updated MrBit banners: bright purple visuals with gifts, a football and characters

Previous MrBit banners: darker, purple-neon look

Team & workflow

6 graphic designers
2 SMM designers
2 creative brand designers
2 motion designers

Total: 12 designers (mid/senior)

Tasks are created in Jira, planned by sprints, and assigned to designers.
All projects are handled in Figma, a single workspace for all brands.
AI tools are integrated into the process for concept generation and faster production.
Final visuals go through review with me, then with the Head of Design, and finally with the manager of the task.
Regular review and QA sessions ensure consistency and high-quality standards across teams.

Optimized workflows, shorter delivery time, and a unified creative standard across all teams.

Some examples of work

MrBit banner: a footballer on an inflatable duck

Halloween welcome bonus banner with a woman in a devil costume

MrBit banner: I Choose MrBit, a woman blowing a kiss

MrBit cashback banner: a smiling man with a phone

Campaigns

Developed creative campaigns from concept to launch: generated ideas, wrote photo and video briefs, designed visuals, and supported rollout across digital and social channels.